Keep the faith: Beck’s encourages farmers to keep chins up

ATLANTA, Ind. — Bible verse Mark 5:36 is the anchor message for Beck’s Hybrids new marketing campaign, “Be not afraid, only believe.”

This year, farmers are facing unprecedented challenges, including high inflation and interest rates, unpredictable weather and rising input costs.

Beck’s encourages farmers to keep the faith and press onward.

“Our purpose of honoring God and helping farmers succeed is the heart and soul of Beck’s,” said Scott Beck, president of the company.

“Like many of our customers, faith, family and farming are at the forefront of everything we do. And it’s what keeps this unwavering industry moving forward.”

“There is an undeniable energy that unites us all at Beck’s,” added Ashley Fischer, marketing communications manager at Beck’s. “We lead with a servant’s heart that is filled with faith, hope and love.”

Beck’s created a campaign video to follow the journey of a farmer. It encourages farmers to “remember, He created you for this.”

View the video at https://tinyurl.com/2c278zzh.