Beef Checkoff partners with Little League to keep athletes fueled with beef on the plate

DENVER — With baseball and softball season underway and the kickoff to summer grilling season fast approaching, the “Beef. It’s What’s For Dinner.” brand, funded by the Beef Checkoff, has announced its partnership with the Little League World Series.

“This partnership provides a unique opportunity to reach a younger audience and their families with facts about beef and recipes they will love,” said Dan Gattis, National Cattlemen’s Beef Association federation division chair. “With approximately 2 million players annually, Little League teams account for 70% of youth baseball in the U.S. and makes them an ideal partner for the Beef Checkoff.”

The partnership, which will name Beef as the official sponsor of the Perfect Home Plate with Little League, will include a variety of advertising opportunities, including a digital video series to inspire consumers to choose beef.

It will culminate with a beef dinner the night before the opening game of the Little League Baseball World Series, scheduled for Aug. 14-25 in Williamsport, Pennsylvania

To see recipes and more content from the partnership, visit the Little League webpage on BeefItsWhatsForDinner.com.