New website launches to strengthen checkoff value communications

ROSEMONT, Ill. — Dairy Management Inc. has launched www.dairycheckoff.com to more effectively communicate the full national and local impact of the dairy checkoff to farmers and importers.

Content focused toward these audiences previously was housed at www.USDairy.com, which will continue to serve as a go-to resource to reach consumer and thought leader audiences with information and research-backed information on dairy and its benefit on health and wellness and the environment.

The new site is designed in a way to focus on checkoff areas that are important to farmers, including:

• Growing Demand for Dairy

• Research and Innovation

• Youth Wellness

• Exports

• Sustainability

• Partnerships

• Health & Nutrition

• Farmer Image

“When we spoke with farmers we could see there was some confusion when we had just one website for the entirety of the checkoff and they didn’t know how to get more information on programs that are delivering results for them,” said Joanna Hunter, group executive vice president and head of farmer relations and outreach for DMI.

“DairyCheckoff.com is developed with a farmer-first mindset and is categorized around how farmers think about the work that the checkoff does nationally and locally. I really believe there is something that every farmer cares about that the checkoff touches and this is a place where they can find deeper information and resources.”

In addition to information on each of the key checkoff pillars, visitors will find episodes of the Your Dairy Checkoff Podcast, the latest checkoff news updates, DMI board of directors information, annual reports, budget and financials information and more.

“The new website is an awesome one-stop shop for all things dairy checkoff,” said Minnesota dairy farmer Charles Krause, who serves on the DMI board. “You can learn about the wide variety of ways that checkoff is working on farmers’ behalf in a very easy to navigate format.”